Our Story

It all started with a ride to Fenway Park in Boston...

Ben Morris, then a 22 year old recent graduate with a small loan for 5 bikes knew the three wheels of a pedicab could go much further than most expect. Now after fourteen years of operational and financial experience in the transportation industry, a national network, and manufacturing facility, Ben and team are poised to lead the bike as business industry.

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Our Mission

Our mission is to inspire communities and brands to move, connect, and deliver with the world around them.

Reduce Congestion
Increase Efficiency
Go Green
Our Impact
American Made
Commercial Grade
Cost Efficient
Brand & Customize
Pedal it anywhere


Ben Morris Chief Executive Officer & Founder
Ben Morris Chief Executive Officer & Founder

Ben Morris

It all started with a ride to Fenway Park in Boston, and Ben Morris knew the three wheels of a pedicab could go much further than most expect.

Now, after twelve years of operational and financial experience in the pedal-powered transportation industry, Ben Morris has helped develop and grow one of the most successful pedicab businesses in the industry.

That original Boston fleet was only five pedicabs, which he gradually grew into the largest pedicab company in the country. Ben’s sharp eye for niche marketing opportunities and creative ways to build brand awareness enabled him to grow his small business with savvy. In 2009 he founded our sister company, Pedicab Outdoor, a full service media company that offers unique advertising and promotional platforms all via pedicab.

Ben believes that the pedicab industry is an eco-friendly operation that provides “transportainment” — a distinctive and innovative advertising medium that mixes business with pleasure. Under this standard, Coaster Pedicab, Inc, has grown from 5 pedicabs to over 150, with a tribe of more than 375 drivers rolling through many major cities, including Boston (of course), Chicago, Newport, Portland, San Francisco, Santa Monica, Santa Barbara, Anaheim, Santa Clara, Seattle and Washington DC among the growing list.

In 2014, Ben and the Coaster Team grew once again and announced the launch of our next generation pedicab. With over 2500 hours of research, engineering, and design this pedicab will be the pinnacle for pedicab designs to come.

Ben graduated from Northeastern University with a degree in Marketing and Finance. He enjoys living in the Bay Area with his wife, two young kids, and pug- Dr. Dre.

Justin Bruce Chief Operating Officer
Justin Bruce Chief Operating Officer

Justin Bruce

If it’s at the cutting edge of the pedicab work, you’ll find Justin right there up front. With over nine exciting years of experience in the pedicab industry, Justin is Coaster Pedicab’s operations wizard, manufacturing master, and business development guru.

Justin was the fifth pedicab driver ever hired by Ben at Boston Pedicab in 2005, making his story truly a part of the Coaster story. With a sharp mind for catching detail, he evolved quickly into an amazing manager, and the rest of his journey as Coaster’s “second in command,” is, as they say, pedicab history.

Justin’s positivity and enthusiasm has been directly responsible for introducing pedicabbing to several markets across the U.S., establishing and implementing highly successful operations in both new and existing markets.

If there’s one thing that Justin loves, it’s a well oiled machine – either literally or symbolically. He is always striving to streamline solutions and improve the experience of pedicabbing. With a true passion for green transportation, we’re proud to have at Coaster Pedicab the go-to expert in the industry for pedicab operations and development.

Dennis Morris Controller
Dennis Morris Controller

Dennis Morris

Ten years ago Dennis came to Coaster with a strong background in franchising, and was the perfect fit for a young company expanding nationally. Dennis has been a vital part of just about every decision from the day Ben started, from big concerns on a management level to little things like naming and organization.

Dennis’ background in business is varied, having worked in fields like automotive, seafood and real estate. He has a knack for problem solving and thrives under the pressure of ever-changing business conditions. He has helped several businesses thrive and sees the opportunity for Coaster to become the leader in an industry that is still evolving.

Jere Perchy VP of Engineering & Manufacturing
Jere Perchy VP of Engineering & Manufacturing

Jere Perchy

Brian Schatz VP of Sales and Solutions
Brian Schatz VP of Sales and Solutions

Brian Schatz

Brian first started working with the Coaster team in the early days while he was a student at Northeastern University in Boston. After pedicabbing for a summer, Brian was asked by Ben and Justin to be the GM of Boston Pedicab for his third co-op rotation.

Since graduating from school, his career has led him through multinational leadership roles at both Apple and Uber throughout the United States, Spain, and the United Kingdom. Recently repatriating back to the US, Brian rejoined the team to lead the effort in growing and expanding the customer base across the many industries Coaster Cycles caters to.

Allan Bond Vice President of Pedicab Outdoor
Allan Bond Vice President of Pedicab Outdoor

Allan Bond

Allan has been with Coaster Outdoor (formerly Pedicab Outdoor) since its inception in 2009. He has played an instrumental role in establishing Coaster Outdoor as the go to vendor for all things pedicab in the OOH/Experiential marketplace.

Allan has worked with numerous premier companies including Audible, Coca-Cola, Comcast, Converse, E-Trade, JetBlue, Keurig, Marshalls, McDonald’s, T-Mobile and Target. Major agencies that Allan has developed a working relationship with include Billups, Delta, George P Johnson, Hearts & Science, Posterscope, Rapport, and Talon Outdoor. Major events that Allan’s clients have targeted with pedicabs include Dreamforce, Comic Con, E3, Lollapalooza, and Oracle Open World.

Prior to Coaster, Allan held Executive/Business Development positions in the OOH/Advertising Industry with WindowGain, Mall Radio, and Bernard Hodes.

Allan is a lifelong Bostonian who loves the city’s history, recent “foodie” explosion, and most especially all Boston sports teams! He is a graduate of Boston Latin School and Northeastern University.

Jedd Davis Experiential Marketing Director
Jedd Davis Experiential Marketing Director

Jedd Davis

Jedd adds a new, unique flare to the Coaster team with an impressive background in Experiential Marketing. He has 12+ years of promotional and event marketing experience representing some of the top agencies and brands in the industry.

Jedd started his marketing career with Cardenas Marketing Network in the beer realm of promotional marketing representing Anheuser-Busch in Austin, TX and traveling all over the U.S. He also worked on a variety of other brands including MillerCoors, Corona, Nike, Maui Jim, McDonald’s, McCormick, H&R Block, & Neutrogena.

After his 6+ years at CMN, he moved on to partner with the award-winning Mosaic Sales Solutions agency owned by ACOSTA Sales & Marketing. During his time at Mosaic (2015-2018), his focus was on Experiential Marketing for Nestlé USA and assisted the New Business Development team. He helped build the Nestlé account from 2 brands to 5 brands, having a field marketing presence in over 20 U.S. cities. Other client projects he worked on included Starbucks, Oracle, AT&T & StubHub.

With all the current buzz and continuous growth of Experiential, he is excited to help Coaster Cycles shake up the Experiential Marketing space all on 3 wheels!!

Mike Cassidy Fabrication Supervisor, Manufacturing
Mike Cassidy Fabrication Supervisor, Manufacturing

Mike Cassidy

Mike Cassidy’s job at Coaster has changed over the years. He performed much of the early engineering and fabrication production but now focuses on concept development, design engineering, proto-type, proof of concept as well as proto-type procurement.

Mike enjoys spending time with his wife packing into the back country with their horses, snowmobiling and competition shooting.

Flanna Ewinger Office Manager, Montana
Flanna Ewinger Office Manager, Montana

Flanna Ewinger

Flanna is the office manager at the manufacturing facility in Bonner, MT, and assists with sales, billing, shipping as well as keeps everyone organized. She has almost 20 years of customer service experience – primarily in the food and beverage industry – running a local watering hole for more than half that time. Flanna shares with Coaster a passion for sustainability and leaving behind a greener footprint.

Jorge Olascoaga Operations Manager (San Francisco)
Jorge Olascoaga Operations Manager (San Francisco)

Jorge Olascoaga

Jorge Olascoaga grew up in San Francisco, California, known as “The City by the Bay,” where his passion for culinary, bicycles and riding started. When he is not bombing through the hills of the city, cooking delicious meals for friends and family, or designing custom bicycle handlebars, he is running the pedicab operations for Coaster Cycles, as Operations Manager. From making sure every shop has the tools and supplies or assisting the location managers in any given need, to customer inquiries, Jorge makes sure that all pedicab shops and operations run smoothly. He has a passion for everything that he does, outstanding attention to detail, and is extremely reliable.

Melinda Ponzio Belli National Sales Manager for Pedicab Outdoor
Melinda Ponzio Belli National Sales Manager for Pedicab Outdoor

Melinda Ponzio Belli

As our West Coast based National Sales Manager, Melinda Ponzio Belli is responsible for selling all Pedicab Outdoor products nationwide, growing client relationships, working with advertising agencies, and preparing and presenting media presentations.

Melinda joined Pedicab Outdoor with 20 years experience in the Out of Home (OOH) advertising arena. Melinda started her career in shopping mall advertising where she worked her way up to General Manager of the Clear Channel Outdoor Mall Division. Melinda later spent 11 years with JCDecaux North America as their West Coast National Sales Director where she was a top salesperson for all OOH products including Billboards, Transit, Malls, Airports. Melinda graduated from Pepperdine University with a degree in Business-Finance.

Made In Montana

Made in Montana

We manufacture Coasters in a 25,000 sq foot facility located just outside of Missoula, Montana

Coaster is proud to be supported through local government partners such as the Montana Department of Commerce, Big Sky Economic Development, Montana Department of Labor & Industry, and the Missoula Economic Partnership.

Our Facility