Sunday Riley Partnership as Sweet as Ice Cream
Coaster Helps Brand Promote New Skincare Product
Coaster Cycles, an eco-friendly mobility products company, just completed a fun campaign with Sunday Riley, the smart, high-performance skincare innovators, to help promote the Sunday Ice Cream launch – a new ICE ceramide moisturizing CREAM.
Sunday Riley provides science-based skincare for balanced, glowing skin that are 100% guaranteed fragrance-free products that have never tested on animals. Coaster builds and operates eco-friendly mobility products that provide transportation, delivery, and branding services. Built in the USA, Coaster manufactures all models at the Company’s 24,000 sq. ft. facility near Missoula, MT. Enabled by technology and supported by ads, Coaster’s purchase or rental fleet provides customers a new way to ride, drive, and connect.
During the campaign, Sunday Riley visited markets nationwide to promote a new brand product and distribute free ice cream, product samples, discounts, in-store beauty demos and more. Coaster scooped up Sunday Riley with its Venture 500A to hit hotspots in New York City, Los Angeles, San Francisco, and Austin.
“When formulating our new moisturizer, Ice Cream, I envisioned a launch campaign unlike anything we’ve ever done before. Coaster Cycles helped bring that vision to life with their custom cycles that made a great impression on our clients and retail partners” – Sunday Riley, CEO
Coaster Cycles helped to manage bike logistics and activations in each city. The program visited major partner retailers and headquarters including Sephora, Kendra Scott and Ipsy to name a few.
Coaster’s portfolio boasts a robust mix of public and private sector advertising clients including Facebook, MillerCoors, Salesforce, NBC, Comic-Con, and Vitamin Water. Models can be configured to service a variety of functions such as producing ad campaigns, delivering food and packages, pouring coffee or beer, and servicing scooter and bike-share operations.
“It was really fun partnering with Sunday Riley’s brand team on their first national mobile marketing tour. Beauty skin care and ice cream, what a sweet, unique duo to attract consumers attention,” states Jedd Davis Coaster Cycles Experiential Marketing Director
In New York, Coaster set up outside Sephora locations and offered a mini-bike tour around SoHo, the Meatpacking District, and West Village.
In San Francisco, Coaster visited Sephora’s corporate office, Ipsy and held a mini-bike tour on The Embarcadero.
And in Austin, the campaign focused on customers at the Kendra Scott headquarters and sorority houses across the University of Texas-Austin.
In Los Angeles, Coaster and Sunday Riley visited a number of Sephora locations, but also took the roadshow to the University of Southern California where we hit Sorority Row.
Coaster Cycles inspires communities and brands to move, connect, and deliver with the world around them. Coaster builds and operates eco- friendly mobility products that provide transportation, delivery, and branding services for a range of clients, including Fortune 500s, governments, universities, events, and retailers. All Coaster models are proudly made in the USA at the Company’s 24,000 sq. ft. facility near Missoula, MT. The Company also operates fleets in Boston, New York and San Francisco and activates ad campaigns nationally. To learn more, visit www.coastercycles.com. Follow us on Social Media – Instagram: @Coastercycles Facebook: @Coastercycles Twitter: @Coastercycles