Jedd adds a new, unique flare to the Coaster team with an impressive background in Experiential Marketing. He has 10+ years of promotional and event marketing experience representing some of the top agencies and brands in the industry.
Jedd started his marketing career with Cardenas Marketing Network in the beer realm of promotional marketing representing Anheuser-Busch in Austin, TX and traveling all over the U.S. He also worked on a variety of other brands including MillerCoors, Corona, Nike, Maui Jim, McDonald’s, McCormick, H&R Block, & Neutrogena. Some of Jedd’s most notable CMN program highlights involve going on tour with the professional Budweiser Fútbol Kings two years consecutive (2009-2010) to celebrate FIFA sponsorship of the World Cup, managing Bud Light sponsorship tour for the world known music artist/song writer Pitbull (2010-2011) and managing Maui Jim sunglasses first ever Experiential program with two “Flying Jimmy” mobile units. His previous experience at CMN (2009-2015) provided him great key learnings and insights into event marketing and the ever growing multicultural Hispanic marketing segment.
After his 6+ years at CMN, he moved on to partner with the award winning Mosaic Sales Solutions agency owned by ACOSTA Sales & Marketing. During his time at Mosaic (2015-2018), his focus was on Experiential Marketing for Nestlé USA and assisted the New Business Development team. He helped build the Nestlé account from 2 brands to 5 brands, having a field marketing presence in over 20 U.S. cities. Other client projects he worked on included Starbucks, Oracle, AT&T & StubHub. His most significant achievements at Mosaic include managing Mosaic’s first multimillion dollar University partnership across three college campuses for Nestlé Coffee-mate and launched Häagen-Dazs first Experiential national program across 5 U.S. markets. He was a recipient of ACOSTA Chairman’s Award 2017 – Gold Winner for team work and client trust on growing the Nestlé business.
It is no doubt Jedd delivers effective business management, superior execution and teamwork that surpasses client and program goals. His specialties include Experiential Marketing, event planning, logistics and execution, account management, design and fabrication of marketing projects and loves leading local teams in the field.
With all the current buzz and continuous growth of Experiential, he is excited to help Coaster Cycles shake up the Experiential Marketing space all on 3 wheels!!