Coaster Cycles’ Beer Bike Featured in 10 NFL Stadiums
At NFL games, you spend plenty of good money on both seats and beer—and then spend an annoying amount of time not in the former as you try to get the latter. Concessions company Aramark, which works with over a dozen NFL teams, clearly understands just how frustrating this conundrum can be, so for the 2018 season, it’s introducing a crazy new contraption to hopefully make scoring a brew significantly easier: a fleet of BeerCycles.
Jokingly referred to as a “Tour de Taps,” these three-wheeled bikes are both mobile and interactive, giving fans a new option to buy… get this… draft beer. Yes, unlike the classic beer vendor carrying around a cold tub of bottles and cans, the back of these pedal-driven carts has a serving area big enough to offer up two different varieties of beer on tap. And Aramark promises they’ll be gussied up with your team’s colors ready to serve beer in general concessions areas on game day.